Vital Tea

Restaurant, Lifestyle

Red Design provided a full interior design and branding service for the creation of Vital Tea, a new contemporary tea concept created by Element Fresh.

Created in partnership with branding consultant The Orange Blowfish, the Vital brand identity explores the tea making process at an elemental level, resulting in a fresh, modern space which appeals to the Chinese female target consumer.

The Vital Tea concept has been implemented in more than ten locations to date throughout Shanghai.


Shanghai, China


2015 to date

Lead Designer | Michael McGirr
Designers | Kiki Huang, Qiongqiong Zhu


Brandon McGhee