Seattle’s Best Coffee

Lifestyle

Focus Brands appointed Red Design to create a new café concept for Seattle’s Best Coffee, to be rolled out internationally.

Our design concept was called ‘After the Rain’: we were inspired by the climate of Seattle, from the fresh air and clear skies that come after a rainstorm.  The SBC cafe becomes both a place of shelter and an oasis in the city, a place where coffee and conversation meet.

In addition to interior design, Red’s scope extended into VI, artwork and packaging design, ensuring the concept was cohesively applied at all scales and consumer touchpoints.

Location

International

Date

2016 to date