Red Design have been supporting PizzaExpress / Pizza Marzano with their rapid growth in China since 2011, created a continually evolving design language for the store interiors.
Our designs reference the brand heritage, the provenence and authenticity of the ingredients and the millenial market in China. The result is series of spaces which, while each is unique, carry the thread of the PizzaExpress identity.
To date we have completed more than 20 restaurants throughout China. We have also created a design guideline book to enable wider expansion of the brand in future years.