Red Design has supported Nike with the design of its flagship DTC locations in Hong Kong and China, including the Nikelab and Kicks Lounge concepts.

Nike’s DTC stores offer a premium range of new and limited editions product.  They are also the locations where new design ideas are trialled before being applied across Nike’s Partner Stores.  Our design scope therefore required close collaboration with the global design team to ensure these new ideas are implemented correctly and the design achieves the high standards required by the Nike brand.