Creative Hunt – Saigon Mama

Red Design were featured in Creative Hunt, Shanghai’s largest creative industry resource, in a piece which explored the leading venues in Shanghai and the design talent behind them.

Saigon Mama was included as an exemplar project showcasing the successful outcome when interior design and branding agencies collaborate.

Saigon Mama has grown from an unpromising first location in an underused garage space at the Shanghai Centre (“maybe the worst location in Shanghai” – Creative Hunt) to a growing chain with locations in the leading malls in Shanghai & Beijing.

In appointing Red Design and Thread, Shanghai’s leading branding agency and long-time Red collaborator, the client built a proven team to create their concept. The result is the leading Vietnamese casual dining brand in China.