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Article: Designing for Global Restaurant Brands Opening in China

Matthew Lemar, Red Design London Managing Partner, recently contributed a Linkedin article sharing some of our experiences helping UK restaurant brands as they open in China.

In the article we discuss some of the challenges that brands encounter when entering a crowded and unfamiliar market and the adaptations – aesthetic, behavioural and regulatory – that are necessary to ensure that the restaurant speaks to its locality.

Please take a look: https://www.linkedin.com/pulse/designing-global-restaurant-brands-opening-china-matthew-lemar/