Article: Designing for Global Restaurant Brands Opening in China

Matthew Lemar, Red Design London Managing Partner, recently contributed a Linkedin article sharing some of our experiences helping UK restaurant brands as they open in China.

In the article we discuss some of the challenges that brands encounter when entering a crowded and unfamiliar market and the adaptations – aesthetic, behavioural and regulatory – that are necessary to ensure that the restaurant speaks to its locality.

Please take a look: