Atwell Suites is a new brand created by red design for APAC at the invitation of IHG, driven by the brand ethos “Discover Life Aesthetics, Gather Local Inspiration,” dedicated to crafting a travel experience that balances homely comfort with unexpected delight. Guided by the concept of “New Territorial Home,” the design seamlessly integrates living, socializing, and local culture through open layouts and warm materials—transforming every stay into a blend of familiarity and discovery.